Since its inception in March 2001, Max Media of Montana has pursued an aggressive growth strategy towards the goal of becoming Montana’s premiere television broadcast group. On March 1, 2001, Max Media of Montana purchased five television stations from Continental Television. This group included KTMF & KTMF-LP, the ABC affiliates in Missoula and Kalispell, KWYB & KWYB-LP, the ABC affiliates in Butte and Bozeman, and KTGF, the NBC Affiliate in Great Falls.

June 2004 brought the acquisition of news powerhouse KULR – 8, the NBC affiliate in Billings and one of Montana's first television stations when it signed on in March of 1958.

In November 2004, Max Media sold KTGF in Great Falls to Destiny Communications and closed on its purchase of KFBB and KHBB, the ABC affiliates in Great Falls and Helena respectively.

Also in February 2005, Max Media formed the Montana News Network – a vehicle to share its news and information resources between its stations spanning the state. The award winning newscasts of KULR and the other Max stations benefit from, as well as contribute to, the network effort.

The Fall of 2005 saw the formation of another Max Media entity, the Montana Sports Network, which produces and airs MSU Bobcat Football on Max's seven owned stations across the state.

February of 2006 saw the inception of 10@10, an abreviated local newscast featuring the viewers first look at weather and a full sportscast 7 nights a week. 10@10's success has grown continuously since it's debut giving viewers a chance to see the weather forecast for the coming days every night and a complete look at the days sports without having to stay up late. For those viewers not ready to retire quite yet we packaged 10@10 with an abbreviated "Friends" episode to end our viewers day with some light hearted comedy.

Our increasing commitment to locally produced programming, news, and sports plus quality network programming and sports from ABC, and NBC are making Max Media television stations the preferred choice of Montana viewers throughout the state!